Roseville/Granite Bay Style Magazine’s “Rocklin’s Favorite Groomer”
Briefly describe your business.
Wags to Riches is a professional pet grooming spa serving Placer and Sacramento Counties.
What makes your business unique?
Our staff is trained by Owner, Master Groomer and Companion Animal Hygienist, Lisa Vitello, who is recognized by the National Dog Groomer’s Association of America – a recognition that assures our clients that their certified master groomer shares a commitment to the humane care of pets, grooming excellence, fair business practices, public health and safety. We consistently strive to improve the skills of our grooming staff through a variety of educational means.
How long have you been in your business and how did you get started?
We’ve been in business for 15 years as of April 2007. Given her experience with animals, Lisa decided to open her own grooming shop.
How are you and your business involved in the community?
Wags to Riches supports the Placer County SPCA by donating supplies and grooming services to the organization on a regular basis, as well as collecting funds on its behalf. For its efforts, the Placer SPCA recognized Wags to Riches with a special award. For the past eight years, we have also participated in Springville Middle School’s annual career day.
What do you enjoy most about what you do?
Working with animals is an incredible way to make a living. Animals help others not only physically, but also psychologically. Wags to Riches loves the fact that we will never learn everything there is to know about dogs, cats and grooming. We are constantly learning and that is exciting.
What do you like to do in your spare time?
Lisa enjoys spending time with her family, friends and animals every chance she gets. She also entertains and cooks with her husband Michael, and tends to their family vineyard.
What is one of the most memorable moments in your life?
Other than giving birth to her three children, Lisa says showing her Belgian Tervuren, Taz, who has earned championship titles in obedience and agility.